Scientific paper ID 653 : 2012/1

Modern business of the companies in the world requires intensive development of good business communication on the market. Marketing managers, executives, projectants are constantly focused on a high quality of products/services, and fully meet of market demands. A quality product is the most important market factor creating reliable brand and a basis for the good company recognition on the market, as well as for its distinction from the others. Quality of products and services is most usually related to its high extent of reliability. In marketing, in practice, it is only achieved through high extent of customers" satisfaction. That means that the company that pays attention to the intensive growth of management system, proves that the achieved product quality will be a guarantee for the customer, and that one will get "the best" for his money. This is achieved through the best quality concept of the market business and a concept of Total quality management. Therefore, projecting and the development of the quality product is in the forefront and the most important marketing decision. It is of a special importance and requires a systematic approach.