Scientific paper ID 2486 : 2024/3

The training that higher education institutions must offer has the main task of providing knowledgeable, creative, highly qualified and competent specialists who will contribute to increasing competitiveness, creating and developing innovations, increasing employment, as well as developing the economies of individual countries.

Educational services have their specifics, both in demand and in their supply. The report examines factors that influence the demand for and supply of educational services in higher education. The main factors that directly influence and relate to educational services in higher education institutions and are related to the offered quality of higher education in a competitive environment have been investigated.

The economic conditions in which our economy is developing and in which the educational system functions puts the Bulgarian higher schools in front of the need to overcome a number of negative consequences.

The development of market relations and competition in the higher education market pose questions to higher education institutions related to ensuring the competitiveness of each of them, taking into account the needs and preferences of potential users of the higher education institution`s services.