PRICING POLICY OF TRANSPORT COMPANIES FROM SMALL AND MEDIUM-SIZED BUSINESSES

Emiliya Vaysilova

Scientific paper ID 2328 : 2022/3

PRICING POLICY OF TRANSPORT COMPANIES FROM SMALL AND MEDIUM-SIZED BUSINESSES

Emiliya Vaysilova

It is characteristic of small and medium-sized transport enterprises that they do not have the opportunity to influence the market prices of the transport services they offer. At the same time, price is the only element of the marketing mix that generates income. The remaining elements realize costs.

Economic interests that prices, regardless of the specific methods used, be set so as not only to cover the costs incurred, but also to make a profit.

In the present article, issues related to the need for effective cost management of carriers are considered, as a basis for implementing a successful pricing policy and correct selection of pricing strategies.

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транспортни предприятия методи на ценообразуване постоянни разходи променливи разходиtransport companies pricing methods fixed costs variable costsEmiliya Vaysilova

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