ANALYSIS OF MARKET SEGMENTS OF PASSENGER RAILWAY CARRIAGES

Julia Varadinova; Simona Angelova

Scientific paper ID 2180 : 2021/2

ANALYSIS OF MARKET SEGMENTS OF PASSENGER RAILWAY CARRIAGES

Julia Varadinova, Simona Angelova

The purpose of this report is to present segments of passenger railway services considering the type of transport carriages, the categories of trains and distance in kilometers and the tariff terms and conditions.

The marketing activity is regarded as a weak aspect of passenger railway carriages because the transport service is not considered a product based on market segmentation. On the basis of a profound market segmentation for passenger railway services the existing structure of train types could be improved. Another problem is that the widely used tariff on passenger transport is too complicated and ineffective.

Based on the segmentation made in this report, there can be classified important elements from one marketing strategy aimed in preserving and developing the passenger railway carriages. The elements are the following: alteration of the tariff policy, implementation of tariff for perspective marketing segment pertained to Intercity trains for transport distance up to 250-300 km and investment in perspective market segments.

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пътнически железопътни превози сегментиране транспортен пазар железопътен транспорт.passenger railway carriages segmentation transport market railway transportJulia Varadinova Simona Angelova

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