Scientific paper ID 1919 : 2020/2

In a market economy, increasing the quality and competitiveness of educational services is relevant and necessary. The labor market with its dynamic development determines the main challenges facing the education system.

The level of quality of the educational service determines the degree of competitiveness of the educational institution. The level of preparation of the users of the specific service gives the assessment of the end user for the quality and efficiency of the educational process.

The article focuses on the quality of education, which is a key factor in achieving higher knowledge, both for the individual and for society as a whole. The development of functional competencies and skills is essential for the successful realization of the learners.

Emphasis is placed on building a sustainable and effective relationship between educational institutions and the labor market, as well as achieving a dynamic match between supply and demand of professionals with a certain level of education. They are a key factor in assessing the quality of educational services.

Increasing the competitiveness of educational activities is linked to the ments of the rapidly changing labor market. Definitely educational institutions that provide more knowledge with the appropriate quality of education are competitive.