Scientific paper ID 1904 : 2020/1

Research shows that the conventional way (which adheres to the usual rules and forms) of looking at changes from the economic point of view in entrepreneurship, focuses on ”entrepreneurial events” that more closely determine the social and cultural environment. Here the entrepreneurial event is marked by corporate initiative-taking ideas, and their implementation in practice. Further important determinants in this environment the consolidation of resources, management of these resources and risk taking.

The paper attempts to explain the entrepreneurial paradigm which s the concepts of the activities of entrepreneurial events, as well as all variables of entrepreneurial companies (such as situational, social and individual) identified with those events. The question arises: What leads to the creation of new entrepreneurial events? Whether it is information, new events that conditionally can disturb the work of continual growth and development or some new social situation. Basically, all actions taken should depend on:

(1) the perception of goals and business strategy,

(2) the ability to achieve desired values and

(3) key factors of the quality of feasibility.

The implementation of the given paradigm in entrepreneurial practice is the basis of managerial and leadership activities in entrepreneurship and entrepreneurial initiatives. The effects of the given paradigm lie in its application on the basis of historical examples and on the basis of future research.