ON THE DIFFUSION PROCESSES OF M-SERVICES IN REGIONAL BUSINESS ENVIRONMENT

Tatiana Čorejová

Scientific paper ID 1139 : 2015/3

ON THE DIFFUSION PROCESSES OF M-SERVICES IN REGIONAL BUSINESS ENVIRONMENT

Tatiana Čorejová

The proposed contribution deals with investigation the issue of diffusion research focused on diffusion and adoption models at firm level in transport. Diffusion theories are aimed at exploring issues as how, why and with what intensity there are new knowledge or technology or innovations spread. The purpose of this article is to analyse diffusion processes and describe inter-firm and intra-firm diffusion and differences between them in transport industry in relation with m-services. Theoretical review of m-services adoption models at the transport firm level are stated, and factors that influence e-services adoption and diffusion in each of them.

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разпространение м-услуги биография модели за адаптиранеDiffusion m-services knowledge biography adoption modelsTatiana Čorejová

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