ANALYSIS OF CONSUMER PREFERENCES OF BOOKSTORE "SPECTRUM"

Martin Gaydev; Vladimir Valchev; Simona Petrova; Kalina Baleva

Scientific paper ID 1116 : 2015/4

ANALYSIS OF CONSUMER PREFERENCES OF BOOKSTORE "SPECTRUM"

Martin Gaydev, Vladimir Valchev, Simona Petrova, Kalina Baleva

The main objective of the current report is to be analyzed the consumer preferences of bookstore “Spectrum”. In this regard a marketing survey on consumer preferences for buying books in PDF format on-line is conducted. In the conclusion the main results from the study are summarized.

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анкетно проучване потребители предпочитанияsurvey customers preferencesMartin Gaydev Vladimir Valchev Simona Petrova Kalina Baleva

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