Scientific paper ID 2677 : 2025/4

The rapid digitalization of the transport sector, driven by the development of artificial intelligence, is transforming traditional supply chain management models. In the context of the European Union, where sustainability and digital transformation are key priorities, examining the added value of AI in transport exchanges appears crucial for achieving the goals of the Green Deal. Transport exchanges have become a critical element of modern logistics and passenger processes, thanks to the opportunities for optimization, transparency, and automation through artificial intelligence (AI). These platforms connect those seeking and offering transport services, using algorithms for dynamic pricing, automatic matching of goods and vehicles, and strategic planning of freight vehicle management through IoT sensors. In the European Union (EU), these technologies are supported by policies such as the ”EU Digital Strategy” and the ”Green Deal,” which aim to reduce the carbon footprint of transport.